Privacy Policy

Last Updated: 5/11/2025

1. Plain-English summary (the short version)

We collect the details you type into our enquiry form so we can introduce you to a suitably qualified kitchen fitter in or near London. We share your enquiry only with that fitter, keep a limited record for a short time, and never sell or publish your information. You can tell us to stop, correct, or erase your data whenever you like. The legal detail below explains exactly what we collect, why, and how you can exercise your rights.

When you submit our enquiry form, we collect:

• Service type you are interested in

• Property type

• Project timeline stage

• Budget

• Full name

• Phone number

• Email address

We also store (server-side) your IP address and the date/time of submission for security and audit purposes.

We do not intentionally collect any special-category data (e.g. health information) or data about children; the service is aimed at UK residents aged 18 or over.

2. Who we are

ReachAI Ltd (“ReachAI”, “we”, “us”, “our”) operates the website London Kitchen Fitting at www.londonkitchenfitting.com.

Company number: 15123686

Registered office: 3 Paddock Close, Worcester Park, England, KT4 7LY

Email for privacy queries: [email protected]

We are the controller of the personal data you provide on this Site. Once your details are passed to a fitter, that fitter becomes an independent controller of any further communications.

We are not required to appoint a statutory Data Protection Officer under Article 37 UK GDPR.

3. What personal data we collect

When you submit our enquiry form, we collect:

• Service type you are interested in

• Property type

• Project timeline stage

• Budget

• Full name

• Phone number

• Email address

We also store (server-side) your IP address and the date/time of submission for security and audit purposes.

We do not intentionally collect any special-category data (e.g. health information) or data about children; the service is aimed at UK residents aged 18 or over.

4. How we use your data and our lawful basis

Purpose	Lawful basis	Explanation
Forwarding your enquiry and contact details to a single vetted kitchen fitter so they can give you a quote	Consent – Article 6(1)(a) UK GDPR	You provide your consent after reading the disclaimer before pressing the submit button on the lead form, granting us permission to share your details for that specific purpose.
Retaining a minimal record of each lead for fraud prevention, dispute handling and internal audit	Legitimate interests – Article 6(1)(f)	We have a legitimate interest in demonstrating service quality, preventing duplicate or fraudulent submissions and responding to any complaints. We balance this interest against your rights by keeping the data for a strictly limited period (see Section 7).
Server logs and essential cookies necessary to make the Site work	Legitimate interests – Article 6(1)(f)	It is in our interest – and yours – that the Site operates securely and efficiently.
Measuring and improving website performance using Google Analytics	Consent – Article 6(1)(a)	Analytics cookies are used (with your consent) to collect anonymous information about how visitors use our site. You can accept or reject these cookies at any time.

We do not use your data for our own marketing, profiling or automated decision-making.

5. Who we share your data with

We share your information with:

• One local kitchen fitter that meets our vetting criteria (certified, insured, positive customer feedback).

• Processors who provide infrastructure and support services to ReachAI:

- GoHighLevel – CRM, web hosting and form processing

All processors act under our instructions and are bound by a written contract under Article 28 UK GDPR.

We will never sell your personal data nor disclose it to any other third party unless we are legally obliged to do so.

6. International transfers

Your data is stored and processed on GoHighLevel’s servers located in the United States. Transfers outside the UK/EEA are protected by:

• the International Data Transfer Addendum (UK Addendum) to the EU Standard Contractual Clauses (SCCs); and

• a completed Transfer Risk Assessment showing that the data receives an equivalent level of protection.

7. How long we keep your data

We keep:

• the full lead details for 12 months after we pass them to the fitter; and then

• an anonymised record (postcode district + timestamp) for statistical reporting.

8. Cookies and similar technology

Cookie name	Purpose	Expiry
lkf_session	Maintains session state while you complete the form	End of session
cf_clearance	Cloudflare security / bot-challenge token	30 minutes
_ga, _gid, _gat_*	Google Analytics – help us understand site performance and usage (set only if you consent)	Up to 2 years

You can manage or withdraw consent for analytics cookies at any time using your browser settings or our on-site cookie banner.

9. How we protect your data

We take appropriate technical and organisational measures, including:

• SSL/TLS encryption in transit

• AES-256 encryption at rest on all production databases

• Daily encrypted backups stored in AWS global infrastructure

10. Your rights

Under the UK GDPR you can:

• Request a copy of the personal data we hold about you (right of access)

• Ask us to correct inaccurate data (right to rectification)

• Ask us to delete your data (right to erasure)

• Object to or restrict our processing (rights to object & restriction)

• Receive your data in a portable format (right to data portability)

To exercise any of these rights, email [email protected]. We will respond within one calendar month.

11. Automated decision-making and profiling

We do not use your personal data for automated decision-making or profiling within the meaning of Article 22 UK GDPR.

12. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

ico.org.uk/make-a-complaint

13. Changes to this policy

We may update this privacy notice from time to time to reflect changes in the law or our practices. Any material changes will be signposted on the Site. The “Last updated” date at the top tells you when we last revised the notice.